BlackBerry: Past, Present and Future
BlackBerry is a brand that has stood the test of time and has evolved to remain at the competitive forefront of the smartphone, and most recently, the tablet market. Here, we take a look at where BlackBerry has been in the past, how they are positioned today and where they’re headed in the future.
The first BlackBerry was introduced in 1999 and was actually a two-way pager created by parent company RIM (Research in Motion). The only capabilities the device had was to notify the user of and check email, though it was at snail speed. Considering how quickly technology moves, the brand did a good job of transitioning from pager to mobile phone, where BlackBerry handhelds quickly found their niche in the business phonecategory for executives on the move. When text messaging was all the rage, BlackBerry capitalized on this market by coming out with QWERTY keyboards that made typing quick, easy and relatively error free. When BlackBerry first introduced its phones, email notification was done via a flashing red light, which was considered a genius move (as opposed to being interrupted in the middle of a meeting or conversation due to a buzzing or beeping sound). In 2006, the term “crackberry” was coined, denoting just how addictive text messaging on the BlackBerry could be. As more and more people realized that checking email from their phones wasn’t just a feature that was nice to have – it was a feature that was mandatory to have, BlackBerry started to make more noticeable changes to its products. Suddenly screens that were black and white were color, Bluetooth and GPS were added and customization became a big deal. BlackBerry realized the need to keep up with the demands of its customers and made product adaptations accordingly.
Today, BlackBerry devices have everything you could ask for in a smart device and more. From WiFi and GPS to touchscreen interfaces and dynamic multi-media capabilities, these phones feature things that users could only have dreamed about a decade ago. With intuitive designs, multiple data streams that can easily be aggregated and organized into one place and fast connections that keep real time data at your fingertips, BlackBerry has stayed ahead of the curve. That’s why in markets near and far, BlackBerry devices are in high demand. And competitively, the BlackBerry price in Malaysiaand other growing markets is low enough that younger generations can afford to get in on the trend.
With the introduction of their new BlackBerry PlayBook tablet device, BlackBerry continues to reach a whole new audience of users with cutting-edge technologies and impressive designs.
About the Author
Not only do these new tablet PCs look good – they perform well too. The BlackBerry PlayBook specs include 2 HD web cams, built-in Flash and a 10 hour battery life, among other things. Plus, there are plenty of PlayBook apps to keep users entertained.
Top 3 Blackberry Playbook Keyboard Reviews