What is the Likelihood That Tablets Will Supplant Laptops In The Business Market?
ChangeWave Research surveyed over sixteen hundred information technology buyers and discovered that demand from corporations for highly mobile tablet computers will double this quarter. The dramatic growth in sales will see nearly 1 out of 7 larger firms equipping their workers with at least some tablet computers.
Which Tablets Will Be Most High-profile In 2011?
First, there is the giant: Apple’s iPad is likely to remain the number one workplace tablet, simply because users are passionate about it and its (relative) longevity in the market make it a more solid bet. Plus, it says a lot about your firm when staff have access to cutting edge gear!
On the other hand Apple is not the only fruit! Historically strong enterprise players like Hewlett-Packard have now emerged in the marketplace. HP’s initial business grade tablet is the 9 inch Slate 500, an enterprise focussed item that will be marketed at around the same price as an iPad.
There will be more rivalry from another recent(ish) tablet competitor, Dell. Its Streak tablet has just a five inch screen but ease of movement is one of its best benefits. They are now developing a 10-in. tablet using Windows 7, marked out for business use.
Most looked forward to, is the Blackberry Tablet from RIM. They declare it delivers internet pages to the screen much quicker than the iPad, but will this remain the same with the recent launch of the iPad2? We’ll have to wait and see! The latest predictions indicate the PlayBook’s arrival date as April tenth 2011.
So, what do corporations investigated by ChangeWave’s research predict they’ll buy? An overwhelming seventy-eight percent opted for the iPad as their initial choice. Battling for second place were Dell and Research in Motion with 9% of the votes, Hewlett Packard in their wake, only slightly behind on eight percent.
Nevertheless, regardless of the imbalance in the results, what the research incontrovertibly reveals is that clamor for tablets is growing.
As additional producers arrive on the tablet market the unforseen new trend is that commerce as well as retail customers are forcing up demand.
Can Tablets Provide a True Alternative To Portable Computers in Business?
This is how ChangeWave records the evolution in information technology buyer behaviour.
The most popular uses of tablets by workers are, of course, internet access and communicating by e-mail. But the greatest percentage leap in ChangeWave’s research among enterprize IT buyers is in the multitude of businesses who disclose they are employing the iPad for laptop replacement. Industry analysts have picked up on certain cases of companies enthusiastically exchanging laptops for tablets.
With their very portable nature, many applications, Windows and/or Android operating systems, front and rear cameras, telephones, social media apps for Twitter, LinkedIn etc. and movie creation and games, they grant businesses plenty of opportunity for innovative use. HP demonstrates plausible use in hospital wards, insurance, restaurants, video conference calls etc. If tablets live up to expectations with all the power of a laptop plus more, then why not replace them aggressively as laptops pass their sell-by date?
One explanation for why businesses are choosing the iPad: ChangeWave established that the total satisfaction rating (those responding either “very satisfied” or “somewhat satisfied”) with the use of their tablet computer in the workplace was an area Apple is currently winning hands down. The total satisfaction rating for the iPad was a remarkable ninety-seven percent.
Meanwhile, Dell and Hewlett Packard customers were not as satisfied with their tablets, with Dell getting seventy-four percent satisfaction contrasting again with HP’s sixty-nine percent. Those numbers might be sufficient in some contexts but not when you’re contending against such a high score from the market leader. Apple’s “first to market” credentials are still a huge benefit.
It remains to be seen how the business world feels about RIM’s Playbook, the Windows 8 slate, (the operating system now delayed until about September 2012), and Hewlett Packard’s WebOS devices available late 2011. Will they be able to seize considerably more of the business market share? The iPad has a few significant flaws for use in the workplace, those being online security, the lack of support for flash, both still unsolved by the iPad 2. Motorola’s Zoom, using Andoid 3.0 (Honeycombe) technology, may just give the iPad a run for it’s money with its improved multi-tasking and upgraded user experience of flash. Analysts at RBC Capital Markets says that total global revenue from tablets is likely to achieve £42 billion in 2014 and that Google’s Android technology will come to dominate the market taking a forty percent share.
The tablet which will become the leader in the business market however, will be one that is built with business in mind, instead of the private user. If the security issue is solved, the applications are right and the end user experience further enhanced, we can become really excited! Despite these initial difficulties, Deloitte predict enterprize sales of more than 10 million tablets in 2011, about a quarter of all sales, and Gartner estimates sales increasing by nearly 200% to arrive at 55 million units.
About the Author
If you have found this composition helpful and want to discover more, our IT services Bristol company has plenty of information on the above.
Author: Jane Chamberlayne
Google Marketer’s Playbook: Introduction to AdWords